Simmy Ceramics styles itself as problem solvers, offering hand-painting, mural design transfers, waterjet cutting, exotic listellos and beautiful tile and stone designs to select retailers.

Simmy More's highly individual approach to the tile industry can probably be traced back to her introduction to the trade nearly 20 years ago. After having worked in the trade for 10 years, continually developing her skills in tile design and decoration, Simmy felt she had enough experetise and industry knowledge to set up her own business in 1993.

Simmy Ceramics began importing and distributing tiles in 1993. "I feel very comfortable with manufacturers and agents" declares More. " I am also something of a tile anorak. I have an uncanny ability to remember tile designs and ,even if they are no longer in production, to match them from existing portfolios.

Simmy Ceramics' approach has been to major on unusual lines - rare stones, glass, metals - and also on a few exclusive tile ranges. Simmy Ceramics also offers customers a very broad range of special prices, such as cut piece marble listellos, exotic rosones, glass mosaics, rope-twist marble strips; all sourced from leading suppliers such as TRV, Boxer and Il Mosaico.

The company has built up a roster of around 130 retail accounts, predominantly within the M25. More offers her retail accounts a very personal service, spending 3 days a week touring shops in her trademark Jaguar.

Simmy Ceramics offers customers a speedy, personal & exclusive service

While Simmy Ceramics' North London showroom attracts a steady stream of consumers and designers, the focus of the business is very much on distribution.

"The industry is constantly changing. During the 1980's I used to paint a lot of murals. Now we hardly sell any. Today the trend is mix-and-match special prices using metal, glass, marble and even wood in unusual combinations to form the decorative focus in restrained tiling schemes.